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Benefits of a Quality Business Website

Having a thoughtful, client-centric business website can do wonderful things for your business. Here are just a few of the advantages of a well-planned and executed site: Improve credibility First...

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Gated Forms and Your Website

Have you gone to a website to download a specific document and had to fill out a form to get to it? If you have, you’ve used a gated form. Gated forms allow website owners to:  gather data on who uses...

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Top Ten Worst Website Mistakes

In honor of our ‘Worst Website Contest’ 1. What is this Website Even About? If a visitor can’t figure out what your website is in less than four seconds, you’ve failed. Online visitors have short...

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De-Zombify Your Industrial Website Part 1: Take The Quiz!

Is your website braindead? As business-to-business internet marketers, we’ve seen our fair share of lifeless websites. Unfortunately, many industrial and manufacturing companies don’t realize that...

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De-Zombify Your Industrial Website Part 2: Complete the Quiz!

Every good zombie movie needs a second, third, fourth… or even sixteenth installment. To follow this trend, here is part 2 of our zombie website quiz (part 1)! Once you’ve completed this quiz, you will...

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Don’t Believe the Hype: You Don’t Need a New Industrial Website

Your car is unreliable. It rattles, makes weird noises, and often dies in the middle of the road, making it difficult for you to get where you need to go. Would you slap a fresh coat of paint on it to...

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3 Industrial Website Examples That Are Simple, But Effective

For the average business, an industrial website can seem pretty intimidating. It’s not surprising; some of the most recognizable industrial websites are multi-national giants like Caterpillar, Boeing,...

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Looking to add value to your website? Try a case study.

In today’s world of tech-savvy buyers, the internet is the first place most people will look for information about products and services. To capture these buyers, you need to make sure they arrive at...

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Is A High Bounce Rate Killing Your Industrial Website?

Among web analytic statistics, the bounce rate is one of the metrics most often overlooked by marketers. A bounce rate is the percentage of single-page visitors to your website who leave your website...

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Industrial Digital Marketing Experts Manage More Than Just Your Website

It’s no secret that marketing in B2B is undervalued – particularly in terms of digital marketing. I still come across countless industrial companies that have a franken-site that looks like it was...

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